{"id":2175,"date":"2019-01-18T11:09:48","date_gmt":"2019-01-18T10:09:48","guid":{"rendered":"http:\/\/www.streaty.com\/?p=2175"},"modified":"2019-06-18T18:07:43","modified_gmt":"2019-06-18T16:07:43","slug":"streaty-il-futuro-e-servito","status":"publish","type":"post","link":"https:\/\/staging.streaty.com\/it\/blog\/streaty-il-futuro-e-servito\/","title":{"rendered":"STREATY, il futuro \u00e8 servito!"},"content":{"rendered":"\n<p><em>Aprile 2017: I marchi Streat Palermo e Streat Catania vanno in pensione, nasce STREATY.<\/em><\/p>\n\n\n\n<p><strong>Passato, presente e futuro.<\/strong><br>\n2013, anno del Big Bang! Dopo 10 anni dedicati all&#8217;arabismo (pare na malattia!), era venuto il tempo di cambiare olio alla mia padella, anche perch\u00e9 quei tovaglioli in formato europeo erano ormai zuppi di inutilit\u00e0. Era venuto il momento di dar vita ad un&#8217;idea che mi soffriggeva in testa da parecchi anni, e l&#8217;idea era semplice: portare in giro i turisti a mangiare cibo di strada nei posti pi\u00f9 autentici di Palermo, e soprattutto, trattandoli come fossero vecchi amici in visita.<br>\n<strong>Nel giugno del 2013 nasce finalmente lo <em>Streat Palermo Tour<\/em><\/strong>, il primo street food tour di Palermo, e di Sicilia. La squadra di lancio \u00e8 composta da: memmedesimo, ideatore e confusatore delle mie stesse idee, Jennie Rutz, amica e disegnatrice canadese, e mio fratello Francesco, riorganizzatore delle idee cieche e senza coda partorite da me e Jennie. Per il web una coppia d&#8217;eccezione: Huseyn e Diego, pare una coppia targata Mexico &#8217;86 ma non lo \u00e8, si tratta di un marocchino sbarbato e di un palermitano barbuto. Nasce streatpalermo.com, nascono le pagine social, nascono i volantini e tutte le altre diavolerie del caso.<br>\nSoprattutto, da una mia idea e dalla mano sacra di Jennie Rutz, nasce il Passaporto del Mangione, un gadget ideato per i <em>foodies<\/em> partecipanti al tour, un documento-souvenir destinato a diventare cimelio da collezione per i pi\u00f9 impavidi mangioni di tutto il mondo.<br>\nIl tour viene lanciato con un budget iniziale di 50 euro rubati di nascosto a mia madre. Streat Palermo Tour piace, piace, piace. L&#8217;idea che piace chiama in causa altre giovani guide turistiche palermitane che\u2026piacciono, piacciono, piacciono. La gustosa novit\u00e0 cattura l&#8217;attenzione delle maggiori testate giornalistiche e produzioni TV nazionali e straniere di settore, dalla RAI e alla BBC.<br>\nUn&#8217;idea che piace qua, perch\u00e9 non dovrebbe piacere l\u00e0?! Cos&#8217;\u00e8 l\u00e0? Catania, terra natale di mio nonno paterno. Ed ecco che <strong>nel 2015 nasce <em>Streat Catania Tour<\/em><\/strong>. Nelle sapienti mani di due fantastiche baby sitters, nonch\u00e8 guide catanesi, la piccola Streat Catania cresce e si fa bella. Streat Catania piace, piace, piace. Se ne accorge subito lo chef inglese Jamie Oliver che le dedica un bel pezzo nel suo magazine di cucina ed un&#8217;intervista online a Marco.<br>\n2017, Streat Palermo e Streat Catania fanno all&#8217;ammore in un letto fritto e rifritto, e <strong>da questa unione nasce: <em>STREATY, street food tours of Sicily<\/em>.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/streaty.com\/wp-content\/uploads\/2017\/04\/logo-streaty-mail.png\" alt=\"\" class=\"wp-image-3506\" width=\"300\" height=\"141\" srcset=\"https:\/\/staging.streaty.com\/wp-content\/uploads\/2017\/04\/logo-streaty-mail.png 350w, https:\/\/staging.streaty.com\/wp-content\/uploads\/2017\/04\/logo-streaty-mail-300x141.png 300w, https:\/\/staging.streaty.com\/wp-content\/uploads\/2017\/04\/logo-streaty-mail-100x47.png 100w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Perch\u00e8 Streaty?<\/strong><br>\nPer due motivi. Il primo motivo \u00e8 che i nomi fin qui utilizzati sono impossibili da memorizzare. \u201cCiao marco, siamo interessati al tuo Palermo Fread Tour Stoot\u201d, \u201cSiamo in diretta con Marco Romeo, l&#8217;ideatore di Streat-it Tour Catania!\u201d, \u201cnon riesco a taggarvi su Facebook! Non vi trovo!\u201d. Il cambio era fondamentale ed inevitabile, e siamo contenti di averlo fatto. Il secondo motivo \u00e8 pi\u00f9 futurista. Vogliamo diffondere il brand e quindi abbiamo bisogno di un marchio che sia, come dicono i milanesi, pi\u00f9 Glocal! <strong>Per ricapitolare<\/strong>, i vecchi marchi lentamente spariranno dalla circolazione per lasciare il palco al giovane Streaty che si propone sul web anche come divulgatore di Street food news da tutto il mondo. Ne vedrete di cotte e di crude, ovviamente! \ud83d\ude09<br>\nAllora prendete un profondo respiro e ripetete dopo di me: STREATY, STREATY,STREATY.<br>\n<em>STREATY, street food tours of Sicily<\/em> \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aprile 2017: I marchi Streat Palermo e Streat Catania vanno in pensione, nasce STREATY. Passato, presente e futuro. 2013, anno del Big Bang! Dopo 10 anni dedicati all&#8217;arabismo (pare na malattia!), era venuto il tempo di cambiare olio alla mia padella, anche perch\u00e9 quei tovaglioli in formato europeo erano ormai zuppi di inutilit\u00e0. Era venuto [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"featured_image_src":"https:\/\/staging.streaty.com\/wp-content\/uploads\/2017\/04\/lancio-streaty.jpg","author_info":{"display_name":"Streaty_Staff","author_link":"https:\/\/staging.streaty.com\/it\/author\/streaty_staff\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>STREATY, il futuro \u00e8 servito! - Streaty<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STREATY, il futuro \u00e8 servito! - Streaty\" \/>\n<meta property=\"og:description\" content=\"Aprile 2017: I marchi Streat Palermo e Streat Catania vanno in pensione, nasce STREATY. Passato, presente e futuro. 2013, anno del Big Bang! Dopo 10 anni dedicati all&#8217;arabismo (pare na malattia!), era venuto il tempo di cambiare olio alla mia padella, anche perch\u00e9 quei tovaglioli in formato europeo erano ormai zuppi di inutilit\u00e0. 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